As a Jordanian myself, I grew up hearing my parents say (that’s putting it nicely... its more like ‘nag’) about taxes, inflation, politics… All that you can think of... they complained about. Not once did they look around and say wallahi e7na 3aysheen in a safe and liberal country. A beautiful one in fact. We have religious freedom, political freedom, freedom of speech (to a certain extent!!),... [read more]

Mirror mirror on the wall who is the fairest one of all?   When was the last time you sat in front of the mirror and admired its beauty instead of your own? The time has come to recognise that mirrors are more than merely an object through which one may reproduce his or her own image. There are numerous advantages to be gained from using mirrors around the home or other relevant areas. These include... [read more]

What Are The CRM and E-Loyalty Challenges That Brands Face Online?                     Table of Contents                                                             page number               I.        Introduction …………………………………………………………...3           II.       Importance of Customer Relationship Management (CRM)..4           III.       Importance of E-Loyalty ……………………………………………4  IV... [read more]

  Marketing Communications Project Portable Entertainment Device iPlay (Apple)           Contents:                                                                                    page 2.0: Executive summary……………………………………………..2 Contextual analysis:………………………………………………….2 Introduction to Industry……………………………………...2 Product definition and specification……………………..2 Market... [read more]

There are few sights in the world that can inspire so many positive feelings and yet be so artistically simple at the same time. The concept of the courtyard is one that contradicts what appears to be our very nonchalant nature about their existence. The rich history and traditional purpose of a courtyard is one that is indicative of their cultural significance towards both a country’s infrastructure... [read more]